Rauw Alejandro, a reggaeton sensation, is currently on tour and releasing new music. In the midst of all this excitement, he has formed a new core management and business team. According to Billboard, the leadership of his new team includes his longtime attorney and business manager, José Juan Torres, his longtime personal manager, Matías Solaris, and Jorge “Pepo” Ferradas, founder and CEO of FPM Entertainment.
Alejandro previously worked with Eric Duars but split with him last year after being signed in 2017. Speaking to Billboard during the Governors Ball music festival where he was performing, Alejandro expressed gratitude for his past work with Duars and highlighted the growth and learning that led him to this new stage in his life. He feels happy and in control of his career with his new team.
Ferradas brings a wealth of experience to Alejandro’s team. He has managed Colombian star Shakira in Spanish-speaking markets and founded and developed GTS, Universal’s tour and management company. He also held the position of president of music at Univision. With his combined experience in reggaeton music and management expertise, Ferradas will play a crucial role in overseeing Alejandro’s overall strategy moving forward.
Standing out in the reggaetón world, Rauw Alejandro is known for his dazzling choreography and genre experimentation. With hits like “Santa” with Rvssian & Ayra Starr, Alejandro has achieved 53 songs on Billboard’s Hot Latin songs chart, including 11 top 10s. Thanks to his combined touring, streaming
