Pure Architects: A Black-Owned Firm Revolutionizing Architectural Design for Social Change in Michigan

Minority-owned architectural firm in Grand Rapids receives Business of the Year award

Pure Architects, a Black-owned design firm founded in 2020 with offices in Grand Rapids and Detroit, has been recognized as the Minority Business of the Year by the Michigan Celebrates Small Business organization. The company’s founder and CEO, Zachary Verhulst, expressed gratitude for the award, highlighting Pure Architects’ commitment to creating human-centered spaces that integrate clients’ needs with the values of their community and environment.

Verhulst emphasized that Pure Architects’ mission is centered around collaboration with clients to create innovative design work that positively impacts not only their clients but also the broader community. The award recognizes the firm’s dedication to providing employment opportunities for minority communities, growing staff and business revenues, fostering a positive company culture, and supporting minority groups and nonprofits through community service.

With a team of 26 employees, Pure Architects specializes in creating spaces that are empathetic, economically responsible, and environmentally conscious. The firm has completed several notable projects such as the John Ball Zoo Koala Exhibit, offices for R.W. LaPine in Kalamazoo, and Sip Coffee & Cocktails establishment in Grand Rapids. Their approach to design is rooted in purpose and strives to create spaces that benefit not only their clients but also the broader community.

Pure Architects aims to make an impact beyond physical structures by focusing on innovative design work that goes beyond traditional architectural practices. They believe that architecture can be used as a tool for social change and strive to create spaces that inspire people to live healthier and more sustainable lives.

In conclusion, Pure Architects is a remarkable example of how architecture can be used as a tool for social change. They have demonstrated their commitment to providing innovative design work that positively impacts not only their clients but also the broader community. With this recognition from Michigan Celebrates Small Business organization, they will continue to inspire others to pursue careers in architecture while making a meaningful impact on society.

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