Powering Growth: Sephora and Rakuten Advertising’s Innovative Partnership in the Beauty Industry

In the past two decades, Sephora and Rakuten Advertising have collaborated to bring Sephora to the forefront of the beauty industry. In 2023, they aimed to strengthen their partnership even further by tackling key challenges and seizing growth opportunities. Through careful analysis and collaboration with Sephora’s leadership, they developed innovative solutions to boost both in-store and digital sales.

By implementing dynamic commissioning and strategic testing, they were able to increase new customer remarketing, improve omnichannel growth through in-store pickup and same-day delivery, and enhance brick-and-mortar conversion rates using shopper cashback and rewards. Their dedication to driving significant improvements led to outcomes that were three to five times higher than expected, solidifying the affiliate channel as a crucial part of Sephora’s market strategy in 2024. The success of this partnership earned them recognition as leaders in their field and serves as a model for effective collaboration.

Their achievements did not go unnoticed as they received recognition at the 2024 US Partnership Awards held in partnership with Rakuten Advertising. The awards recognized this highly successful campaign that addressed challenges in the mobile service provider sales growth industry and produced impressive results. This achievement further solidified their position as leaders in their field and serves as a model for other businesses looking to form successful partnerships.