Overcoming the Fear of Needles: How Mixed-Reality Technology is Revolutionizing Blood Donation

As World Blood Donor Day approaches this Friday, it is important to highlight the importance of donating blood. The United States is currently facing its worst blood shortage in 20 years, as reported by the American Red Cross. This shortage has been attributed to a variety of factors, including the fear of needles that one in four adults experience, according to the Centers for Disease Control and Prevention.

However, advancements in technology are helping individuals overcome this fear. Blood donor Maggie Schmidt recently used a mixed-reality blood donation experience created by Abbott and Blood Centers of America. In an interview with Spectrum News 1’s Mercedes Williams, Schmidt explained how the mixed-reality technology works and where it is available.

The mixed-reality technology involves wearing a lightweight headset that allows blood donors to experience a virtual reality while still being aware of their surroundings. Schmidt described her experience with building a Zen garden during her blood donation, thanks to the innovative approach used by Abbott and Blood Centers of America to encourage more donors. This technology aims to make the blood donation experience more comfortable and appealing to those who may have reservations about donating blood due to a fear of needles.

The American Red Cross is also calling on individuals to roll up their sleeves and give back by hosting local blood drives across the country on World Blood Donor Day. The organization encourages people from all walks of life to participate in giving back through blood donation, as it can save lives and improve health outcomes for patients in need.