The 2024 NFL schedule release has been postponed by six days, with the new date set for May 15 at 8pm ET. The reason for the delay is not yet clear, as a league memo sent this afternoon did not provide any explanation. While some teams had been informally informed that the schedule was expected to be released on Thursday, the league typically remains flexible due to the complexities of developing the schedule.
Despite this, teams have already started creating elaborate social content related to their schedules and using it as a starting point for single-game ticket sales. It is likely that more details about activations or other aspects of the plan will be shared in the coming days.
In recent years, the schedule release has become a significant priority for both teams and the league, with many fans eagerly anticipating seeing which games they will be attending in person. As such, it is important for teams to have a solid plan in place for how they will promote their schedules and sell tickets once they are released.
