NewJeans x PUBG: Battlegrounds – A Collaboration that Could Spark a New Era in K-pop and Gaming!

The k-pop group NewJeans has announced a collaboration with the popular online video game PUBG: Battlegrounds for PC and console. The five-member group, which debuted in 2021, has already achieved incredible success in just two years, ranking eighth among the most successful artists globally in 2023. Details about the collaboration are scarce at this time, but it is clear that objects, weapons, and skins made in NewJeans’ signature style will be featured in the battle royale game.

The collaboration with PUBG: Battlegrounds is just one of many milestones for NewJeans. In addition to their successful collaboration with Riot Games for League of Legends, they have also worked with Overwatch 2 and created new legendary skins and a special game mode inspired by Le Sserafim. Blackpink has also had great success with PUBG Mobile, holding their first virtual concert within the game and releasing the song “Ready For Love.” Other notable collaborations include Twice’s work with Roblox, where they created the virtual platform “Twice Square.”

Collaborations between K-pop artists and video games are nothing new. They have become increasingly popular in recent years as K-pop groups continue to gain international recognition and popularity. Many fans are excited to see what kind of content NewJeans will create for PUBG: Battlegrounds and how it will impact the game’s popularity.