New York City-based fitness coach DJ Gibson specializes in one-on-one training with a focus on mobility and using calisthenics and kettlebells to help clients achieve their fitness goals. With his background in rehabilitation settings, he has become known as an expert in this area. As his business continues to grow, Gibson is considering expanding into an online platform by offering coaching and programming through an app.
To protect his business as it grows and reaches more clients across different platforms, Gibson speaks with Pete Hill, a vice president of product at The Hartford, a company that specializes in small business insurance. Hill offers valuable insight on liability policies and emphasizes the importance of safety in various small private gyms where Gibson currently trains clients. By understanding his liabilities and the responsibilities of gym owners, Gibson can better safeguard his business as it expands both online and in physical spaces.
Hill also provides guidance on growing the online arm of Gibson’s business while navigating potential business and privacy risks. From marketing to data liability, Hill’s advice helps Gibson ensure the success of his expanding business while keeping clients safe and secure. For those looking to start or scale their businesses, The Hartford has a Small Business Playbook that offers expert information on financial, marketing, and other professional aspects to support growth at every stage.
Recognizing the importance of diversity in the fitness industry, Men’s Health and Women’s Health launched the Strength In Diversity program which provides trainers from marginalized communities with mentorship from elite fitness professionals, certifications, and knowledge to become leaders in wellness. Partners like The Hartford play a crucial role in supporting these trainers’ success by providing them with resources they need to thrive in their careers.
