New Era, a Buffalo-based sports apparel company that specializes in baseball hats, T-shirts, and other clothing items, has acquired the iconic Boston sports apparel institution known as ’47. The acquisition marks the end of an era for the brand formerly known as Twins Enterprise, which was owned and operated by the D’Angelo family for many years.
The announcement was made last week by New Era, which stated that despite the acquisition, ’47 will maintain its local headquarters in Westwood. This news has come as a surprise to many Red Sox fans who have been visiting the brand’s store located across Jersey Street from Fenway Park for many years.
’47 was founded in 1947 by twin brothers Henry and Arthur D’Angelo, who created an apparel business that became synonymous with the fan experience around Fenway Park. The company’s store was a popular destination for fans on game days, and it is credited with being the first to produce team pennants recognized by Major League Baseball.
As part of the acquisition, New Era will take over ownership of all ’47 products and operations. However, it remains to be seen how this will affect the brand’s relationship with longtime Red Sox fans. Many are concerned about how New Era may change their favorite sports apparel institution while maintaining its local headquarters in Westwood.
