New Strategic Communications Agency, World’s Fair Communications, Founded by PR Leaders
Los Angeles-based World’s Fair Communications is a new strategic communications agency founded by PR leaders Craig Radow and Eric Schultz. The agency will specialize in working with organizations that are at the intersection of entertainment, technology, and the creator economy. Digital studio TheSoul Publishing and talent management firm Underscore Talent are the agency’s first clients, with Underscore Talent being a division of TheSoul Publishing that represents content creators across various social media platforms like TikTok creators Vinnie Hacker and Noah Beck.
Headquartered in Los Angeles and with a presence in New York, World’s Fair Communications will be led by Radow and Schultz. Radow previously served as the Vice President of Global Communications at TheSoul Publishing, while Schultz was the Senior Director of Global Communications at the same company. TheSoul Publishing will also be a partner alongside Radow and Schultz.
The agency specializes in generating press coverage, media relations & training, thought leadership, crisis communication, speaker development, brand identity & messaging, content strategy
