Navigating the New Economic Normal: Sara Rastegar’s Journey from Established Artist to Small Business Owner

“My Economy” is a series that highlights the new economic normal through the experiences of individuals working hard to make it. The focus is on the personal economy of people, emphasizing that the only numbers that truly matter are the ones in your economy.

Sara Rastegar, an established artist and professor from Iran, opened Point Studio Art in Bossier City, Louisiana in 2023. Her studio offers art and design classes and workshops on textile printing. When reflecting on the process of starting her business, Rastegar mentioned the unexpected costs associated with establishing the studio. Despite these challenges, she has implemented changes to the pricing structure to help support the business. Rastegar stresses the importance of staying open to change and learning new things as key lessons in this journey.

Rastegar aims to challenge the stereotype that artists are not good in business and hopes to prove it wrong through her own experience. She believes in continuously adapting and evolving to succeed in the business world. Sara’s story serves as a reminder that anyone can start their own business regardless of their background or previous experience. It also shows us how important it is to be flexible and open-minded when facing obstacles along the way.