Navigating Italian E-Commerce Challenges: Idealo’s Insights on 2024 Purchasing Habits and Trends

85 percent of Italians make at least one online purchase per month

The Idealo platform has released a report on Italian e-commerce 2024, which sheds light on the purchasing habits of Italians. Despite economic challenges such as inflation and the energy crisis, the report shows that the number of regular buyers for e-commerce in Italy has remained stable for the third consecutive year. This indicates the resilience and competitiveness of the e-commerce sector in Italy, even during challenging times.

The analysis from Idealo reveals a shift towards a more conscious and informed approach to online shopping. Nearly half of consumers (47%) use price comparisons to access detailed product information, while a similar percentage (46%) search for special offers and discounts. The report highlights the competitiveness of Italian e-shops, showing that national online stores can offer savings opportunities comparable to international players. This is particularly true in the sports and outdoor sector, where over 58% of the most advantageous offers come from Italian e-shops.

Furthermore, the report notes a growing interest in the second-hand market, particularly in the electronics sector, with a 4% increase in interest compared to the previous year. Used smartphones and notebooks are among the most sought-after products, indicating a shift towards more sustainable and economically advantageous options. Online shopping preferences also vary by age group, with electronics being more popular among 45-55 year olds and fashion and accessories among 25-34 year olds.

This data provides valuable insights for online retailers, helping them plan more effective sales strategies and utilize price comparison platforms to reach a wider audience. The report underscores the evolving trends in Italian e-commerce and the importance of adapting to meet

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