Motorola is set to launch two new smartphones, the Razr 50 and 50 Ultra, marking a relaunch for the company. In Italy, Motorola is the second Android vendor after Samsung with a 14% share and one million smartphones delivered last year. Carlo Barlocco, Executive Director and General Manager of Motorola in Italy, emphasized the progress of this relaunch, stating that it is going well.
Motorola has been successful in the under 300 euro range with the Moto G range but is now aiming to expand into higher price ranges. The Edge range has become more important for Motorola in terms of turnover, and the new Razr smartphones are a testament to the brand’s evolution. The company is incorporating sustainable materials, new colors, and artificial intelligence into their devices. They are also offering three months of Gemini Advanced, Google’s premium artificial intelligence model, with their new smartphones.
The Razr 50 Ultra offers improved performance and photography features with a Snapdragon 8S Gen 3 processor and two 50MP cameras. The device has a 4″ pOLED external display with a 4,000mAh battery for good autonomy. It is also IPX8 certified with Gorilla Glass Victus and comes with a 12-month display protection promotion for early buyers. The Razr 50 Ultra represents an advancement over its predecessor, the 40 Ultra, with improvements in brightness, memory, and hinge mechanisms.
Motorola aims to compete in the premium smartphone market with these innovative features offered by their new smartphones. With their new offerings, they challenge premium smartphone brands and offer consumers unique features that are not available elsewhere in the market.
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