Milk & Honey Music + Sports + Ventures has recently acquired VMG Sports, a boutique sports agency that represents NFL players including well-known names such as Travis Kelce. This deal was brokered by Lucas Keller, the president and founding partner of Milk & Honey, along with VMG agents Adam Heller, Michael Simon, Greg Diulus, and Sammy Spina. With this acquisition, 15 NFL players will now be part of Milk & Honey’s existing roster of 83 clients which includes other NFL players like Courtland Sutton and Kamren Curl. Keller expressed his excitement about welcoming the VMG Sports team as they share a common commitment to advocating and creating value for their clients whether they are athletes or artists.
Simon one of the VMG agents also expressed his excitement about joining the Milk & Honey family highlighting the shared ethos and values between the two entities. Heller echoed similar sentiments stating that Milk & Honey was a perfect fit for their team and clients who seek excellence and success in their respective fields.
Milk & Honey was established a decade ago as a boutique management company specializing in representing songwriters, producers, and artists. Three years ago, the company expanded into the sports world with key additions to the team. According to Dave Frank, the belief in the influence of both music and sports and their intersection as forms of entertainment remains unwavering. This recent acquisition is seen as a significant step in the company’s commitment to representing a diverse roster of talent worldwide, aligning with their vision as an entertainment company. The legal aspects of the deal were handled by a team of professionals including lawyers from Barnes & Thornburg, representatives from Big Plan Holdings, Pinnacle Bank, and Gold Business Management. This strategic move solidifies Milk & Honey’s position as a leading player in
