Recently, the New York Mets have partnered with Range Sports to expand their content business. This collaboration will see the creation of short-form digital content that focuses on off-field storytelling about the team, players, and culture of Mets fans. Additionally, they will work with Range’s roster of clients, including musicians and influencers who are fans of the Mets and have their own stories to share.
This is not the first time that the Mets have collaborated with Range. In 2021, they signed a brand-building partnership as part of Steve Cohen’s Point72 Ventures minority stake in Range Media. The Mets hope that this new content partnership will increase awareness of their brand and attract new fans to the franchise.
Mets president of business operations M. Scott Havens expressed his excitement about the collaboration, stating that they see a lot of potential in developing original off-the-field content that merges sports and lifestyle. Range Sports co-presidents Will Funk and Greg Luckman also shared their enthusiasm for the partnership, emphasizing the importance of content in engaging fans and creating new revenue streams.
The trend towards investing in content creation has been on the rise across sports leagues and teams. The Mets are following this trend by seeking a larger role in the content landscape and exploring new monetization opportunities through their partnership with Range. This move aligns with the broader industry shift towards creating compelling content to engage fans and attract new audiences.
On October 8, 2022, Mr. Met was spotted at Citi Field in New York City against the San Diego Padres during game two of the Wild Card Series.
In conclusion, the New York Mets are expanding their content business by partnering with Range Sports to create short-form digital content that focuses on off-field storytelling about
