Meta Platforms (NASDAQ:META) is set to offer businesses free artificial intelligence chatbots on WhatsApp, according to a report in the Wall Street Journal. The move is part of Meta’s strategy to transform messaging apps into profitable business units. The chatbots will assist businesses in automatically responding to customers, and Meta also plans to enable businesses to use AI for creating advertisements.
At Meta’s Conversations conference in Sao Paulo, Brazil, marketers and sales teams discussed how businesses can leverage messaging apps like WhatsApp to enhance customer engagement, streamline operations, and boost revenue. Charles, an European marketing company that uses the WhatsApp Business platform, forecasted the expansion of commerce features in Europe, an increase in automation and AI-powered chatbots, improved analytics and insights, and more interactive functionality. India and Brazil already allow customers to make payments for products and services through WhatsApp, with Europe expected to be the next market for this feature.
