Meta has recently launched a new feature for Instagram content creators in the United States that allows them to interact with their own chatbots through direct messages (DM). These custom assistants are powered by the AI Studio platform, which was initially created for businesses and is now being extended to content creators.
Last year, Meta announced its plans to introduce generative AI (GenAI) on its platforms to add a fun element to users’ interactions with AI agents, including Meta’s AI assistant and the EMU sticker generator. The AI Studio platform was introduced for developers to create chatbots, and now content creators can use this platform to access the new feature being tested on Instagram.
Meta CEO Mark Zuckerberg announced on Instagram that the company is testing a feature that allows users to interact with chatbots developed by content creators themselves. These custom assistants will be clearly labeled as AI when used in direct messages. The initial phase of the test is limited to about 50 content creators in the United States.
Zuckerberg emphasized that the focus of Meta is to allow creators and small businesses to create their own AI to engage with their communities and customers. The company aims to offer different APIs to cater to various interests and needs of people. Through these tests, users will experiment with the feature to determine what works best.
It remains unclear if this feature will be officially launched or expanded to other regions. However, it is clear that Meta is committed
:quality(75)/cloudfront-us-east-1.images.arcpublishing.com/elcomercio/3BWXCCWRNRBRPK5RJHKAN4MZQE.jpg)
:quality(75)/cloudfront-us-east-1.images.arcpublishing.com/elcomercio/GWDU7ED7IFEMPLET4QNYLOV67U.jpg)