Meta, a prominent American technology company, is being advised by the Austrian association NOYB to obtain explicit consent from users before using their data to train artificial intelligence. NOYB has urged several EU countries to intervene and stop Meta from implementing planned changes to its privacy policy, which will allow the company to use user posts, private photos, and internet activity data for AI training.
According to NOYB, Meta’s primary concern is to use data as a source of income for advertising purposes. However, this comes at the cost of infringing on user privacy rights. The organization is particularly concerned about how Meta will collect and use this sensitive information without proper consent or transparency.
Max Schrems, founder of NOYB, has previously filed lawsuits against Meta and other tech giants for breaching the EU’s General Data Protection Regulation (GDPR). He emphasizes that user data protection rights should not be undermined by companies’ interests in advertising. Schrems criticizes Meta for making it difficult for users to opt out of data usage and placing the burden on them rather than the company seeking consent.
The EU court has already addressed the issue of “legitimate interest” in 2021 and ruled that user data protection rights must be prioritized over companies’ advertising interests. Schrems calls on regulators to enforce existing regulations and ensure that tech companies like Meta comply with these laws to protect user privacy rights.
In conclusion, NOYB advocates for stronger data privacy measures and urges regulators to take action against tech companies like Meta that violate user privacy rights. It is crucial that these organizations obtain explicit consent from users before collecting and using their personal information for any purpose.
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