McDonald’s has recently launched a unique marketing campaign in the Netherlands that utilizes blank billboards to attract customers. The billboards, placed near restaurants, emit the smell of their famous fries upon approach. This innovative approach aims to evoke memories and emotions, as well as create a memorable advertising experience by leveraging the power of senses beyond sight.
In addition to the scent-based campaign, McDonald’s has announced a partnership with Krispy Kreme to feature their donuts in McDonald’s stores across the US. This collaboration is expected to roll out later this year and offers an exciting new range of products for customers.
Furthermore, McDonald’s has taken over ownership of its franchised stores in Israel in response to global sales declines due to the Israel-Gaza conflict. This move reflects the company’s commitment to adapting to changing market conditions and maintaining its presence in various regions.
