Meta has recently launched several new AI and business tools designed to enhance performance and engagement for brands. Among the major developments are AI Chatbots on Messenger, Paid Marketing Messages on Messenger, and the Threads API.
The AI Chatbots on Messenger are powered by Meta’s latest large language model LLaMa 3. These chatbots can have conversations with customers about products and offer support, leading to cost savings for businesses like White Coat Manila. For example, White Coat Manila saved 20% on service costs by using these chatbots.
Paid Marketing Messages on Messenger now allow select advertisers to create, organize, and send paid marketing messages to customers who have opted in. This feature is similar to WhatsApp’s recent marketing messaging capabilities. By utilizing this tool, advertisers can reach a wider audience and increase engagement with their brand.
The new Threads API enables businesses and creators to publish posts, engage with replies, and access insights across Threads at scale through the use of third-party apps. This tool provides more AI-powered options that aim to drive revenue, reduce costs, and improve engagement for brands using Meta’s apps. With the help of the Threads API, businesses can easily manage their social media presence and track their performance in real-time.
According to Meta, every dollar spent on ads generates an average of $3.71 in revenue for advertisers, which is a 12% increase in return on ad spend (ROAS) from the previous year. Campaigns that utilize AI-powered “Advantage+” tools see even higher ROAS at $4.52. Brands like Unilever’s Living Proof have experienced significant benefits from using Meta’s new generative AI ad creative tools such as a 15% lower cost per purchase (CPP) and an 18% increase in purchase volume.
While these AI-powered tools offer significant benefits to brands, there are concerns about privacy that surround AI technology. As such, it is crucial for Meta to implement safeguards in its new AI systems to address these concerns and protect user privacy.
In conclusion, Meta’s new AI tools are providing businesses with powerful ways to enhance their social media presence
