Marketing campaigns have always been inspired by reality, with companies using current events to appeal to consumer awareness. One example is Arcor’s “we are not in campaign, we are in Campagnola” for its canned brand, which referenced phrases from Argentine presidents.
Now Newsan has launched a new promotion for its Philco brand, offering a free blender with the purchase of a chainsaw. The “Chainsaw and Blender” campaign is a response to President Milei’s plans for public spending cuts and reflects the economic challenges faced in Argentina, such as high inflation rates and budget cuts impacting various sectors.
The addition of the blender to the chainsaw promo demonstrates Newsan’s flexibility and creativity in responding to current events and consumer needs. The promotional offer is limited and will only last for a few days or until the stock of chainsaws runs out.
Overall, the campaign showcases Newsan’s ability to adapt to market conditions and engage with consumers through innovative promotions. By staying relevant and capturing the attention of the audience, companies like Newsan can differentiate themselves in a competitive market and build stronger connections with their customers.
