Luxury Brands’ Growing Interest in Indian Athletes and Entertainers through Celebrity Partnerships

In recent years, global brands have been eager to tap into the Indian market by leveraging sport and entertainment as key platforms. Luxury brands, in particular, are expected to continue partnering with celebrities who align with their brand values and target audience in India.

One example of this trend is Omega’s collaboration with Neeraj Chopra, a renowned Indian javelin thrower. Another is Armani Exchange’s partnership with Kartik Aryan, a popular Bollywood actor. Deepika Padukone has also been representing luxury brand Louis Vuitton. These collaborations highlight the growing trend of brands partnering with celebrities in India.

In addition to male athletes, there is also a growing interest in women athletes from the luxury sector such as PV Sindhu, Jemimah Rodriguez, Nikhat Zareen, Smriti Mandhana and Aditi Ashok. By leveraging celebrity partnerships in the Indian market, these brands are able to reach a wider audience and strengthen their presence in the region.

Looking ahead, we can expect more collaborations with both male and female athletes and entertainers as luxury brands continue to invest in partnerships that resonate with their target audience. This trend highlights the importance of using celebrity partnerships as a key strategy for reaching new audiences and building strong brand identities in India.