LinkedIn is currently testing a new feature that will display short videos in a format similar to TikTok. These videos will appear in the feed and will be organized in a new tab on the main interface, called “Video”. The strategy director of the McKinney agency, Austin Null, confirmed the testing of this new feature in the mobile application.
The platform currently consists of sections such as ‘Home’, ‘My network’, ‘Messages’, ‘Jobs’, ‘Notifications’, and ‘User account settings’. However, with the introduction of short videos on the platform, LinkedIn aims to cater to users’ growing preference for videos to learn from professionals and experts. While LinkedIn has not disclosed details about how videos will be selected for users’ feeds, it is focusing on promoting videos as a valuable medium for user engagement.
This feature is currently in the testing phase, and once it becomes available, users can access short-format videos by clicking on the new “Video” tab added to the navigation bar. In addition to the video feature, LinkedIn has also made strides in showcasing job listings and professional content. The platform’s focus on integrating various formats and features aims to enhance user experience and provide valuable resources for job seekers and professionals.
