Lancia, an Italian car brand, is making a comeback in Europe after withdrawing from the market a decade ago. The company has started its operation with a re-launch in Belgium and Luxembourg. Showrooms have already been opened in several locations over the weekend, and plans are in place to expand to ten branches by the end of the year. As part of a broader ten-year plan, additional showrooms are set to open in more cities across Europe.
Lancia’s CEO, Luca Napolitano, stated that the goal of the strategic plan is to establish Lancia as a sought-after, respected, and credible brand in the European premium segment. The decision to prioritize Belgium and Luxembourg for the relaunch is based on their potential for online sales and their love for Italian style.
The company aims to regain its position in the European automotive market and build a strong presence in major cities across the continent. With this new strategy, Lancia hopes to become one of the most popular brands among car enthusiasts across Europe.
