Just Women’s Sports Renews Partnership with NWSL for Third Year: Boosting League’s Growth and Engagement in Women’s Sports

As the NWSL kickoff in 2024 approaches, Just Women’s Sports has announced its return as an official media partner for the third consecutive year. The women’s sports multimedia brand has renewed its rights to distribute official NWSL game highlights and content across its platforms. This decision comes after a 10% engagement rate for NWSL content on JWS’s social posts in 2023.

Julie Haddon, NWSL chief marketing and commercial officer, expressed the benefits of the partnership in growing the league’s brand, engaging existing fans, and attracting new audiences. Haley Rosen, CEO and founder of JWS, shared her excitement about partnering with the NWSL once again. Rosen emphasized that Just Women’s Sports aims to help leagues and teams grow their audiences by making it easy and fun to be a women’s sports fan. Through this partnership, JWS can showcase the league on a global scale.

In addition to its partnership with NWSL, JWS has also announced that it will continue its presence at Championship Weekend, including hosting the official Championship Party for the third year in a row. The renewal of this partnership reflects JWS’ commitment to supporting women’s sports in the United States.

The new media deal for the NWSL across various broadcast partners, including CBS Sports, ESPN, Prime Video, and Scripps Sports encompasses 118 national broadcast matches. This new deal highlights the growth and popularity of women’s soccer in the United States. With more people tuning in to watch live games and engage with content online through Just Women’s Sports and other media partners like NWSL.