JPA Health has recently acquired medical communications company BioCentric, further expanding its capabilities in health care public relations and marketing. The acquisition, which was finalized on May 14, will enable JPA to provide comprehensive support to clients in the future.
BioCentric will now function as the medical communications and learning experiences division of JPA Health, utilizing its innovative serious games and gamification approach to enhance engagements, gather valuable insights, and drive positive behavior change. Sherine Aly, the founder of BioCentric in 2001, will continue to lead this division.
By joining forces with JPA Health, BioCentric aims to elevate its work to new levels. Aly expressed excitement about the shared commitment to improving lives by connecting health care stakeholders and utilizing the latest technological innovations to create powerful and creative synergies that make a difference in patients’ lives.
This acquisition follows JPA Health’s previous acquisition of True North Solutions in 2023, further expanding the agency’s capabilities in predictive analytics, artificial intelligence, and natural language processing. With the merging of True North Solutions and BioCentric, JPA Health will continue its mission to offer comprehensive, data-driven, and high-impact services to clients in various sectors.
The combined agency now has over 120 employees across offices in the U.S. and Europe
