Joining the Movement: The IOC Young Leaders Programme Empowers Future Generations through Sport

Young Leader Berber Swart of the IOC addresses mental health through sports initiative

The Let’s Move campaign, which aims to encourage people to stay active and lead healthy lifestyles, is set to conclude on Olympic Day (23 June) as a prelude to the Olympic Games Paris 2024. Last year’s campaign saw over 15 million individuals embrace the joy of movement and adopt healthier habits, building on its success this year.

The IOC Young Leaders Programme was launched in 2016 and empowers young individuals to utilize sport to create a positive impact in their communities. This program aligns with Olympism365, the IOC’s strategy of using sport to achieve the UN Sustainable Development Goals. Through this program, young leaders have implemented over 160 sport-based projects globally, benefiting more than 37,000 individuals in areas such as education, equality, health, peace building, and sustainability.

Panasonic has been supporting the IOC Young Leaders Programme since 2017 and will continue until 2024. As the founding partner of the program, Panasonic provides creative and technological expertise along with a network of influencers and ambassadors to inspire and equip young leaders with the necessary skills and tools for their projects. To learn more about Panasonic’s support for the program or receive updates on future events sign up for the “IOC Young Leaders in Action” newsletter.

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