In a recent interview with GQ magazine, Jerry Seinfeld expressed his concern that the film industry is in crisis, stating that movies are no longer the cultural pinnacle they once were. Seinfeld discussed his directing debut film Unfrosted, praising the dedication of his collaborators while noting the serious nature of their work.
Seinfeld believes that many in the industry are unaware of the declining status of movies, stating, “They have no idea that the movie business is over.” He explained how people now face a deluge of content and struggle to keep up with it all. He described this modern era as one of confusion and disorientation, with many in show business unsure of how to navigate the changing landscape.
Unfrosted is a comedy centered around the creation of Pop-Tart during a 1960s battle between Kellogg’s and Post. The film features a star-studded cast including Seinfeld himself, Melissa McCarthy, and Amy Schumer. Seinfeld wrote the script and serves as a producer on the project, marking his return to the world of feature films after Bee Movie in 2007.
