Italian Gaming Market Surges in 2023, Reaching a Value of 2.3 Billion Euros

In 2023, the Italian video game market experienced a significant increase, reaching a value of 2.3 billion euros with a 5% growth compared to the previous year. This was revealed in IIDEA’s “Video Games in Italy in 2023” report, which placed Italy among the top five European markets in the sector. With 13 million players across all gaming devices and representing 31% of the Italian population aged 6 to 64, Italy is a major force in the gaming industry.

The majority of Italian gamers are men, totaling 8 million (61%) with an average age of 30. Female gamers make up 4.9 million (38%), with an average age of 31. A new statistic reported in 2023 revealed that there are also approximately 0.1 million people who identify as neither women nor men in the gaming community.

Mobile devices are by far the most popular among Italian gamers, with over 9 million players primarily focusing on Brain/Puzzle, Trivia, and Role Playing/Strategy games. Consoles follow closely behind, with around 5.6 million gamers playing Sports, Racing, and Shooter genres. PCs have approximately 4.6 million gamers who prefer Strategy, Shooter, and Sports titles. On average, gamers in Italy play for approximately six and a half hours per week – down from the previous year – likely due to increased post-pandemic activities resuming once again.

In terms of hardware sales within the gaming market in Italy saw impressive growth of over 63%, reaching a value of €487 million euros while software remained at its highest position within this market segment with an estimated value of €1.6 billion euros or accounting for about seventy-one percent share within this market segment; it represents a growth of forty-six percent from last year’s revenue figures for accessories sales were also up by forty-six percent to €178 million euros while new video game purchases increased by six percent compared to last year’s figures generating revenue worth €777 million euros that was split equally between physical and digital sales channels