Investing in Restaurant Technology: The Key to Competition and Customer Satisfaction

Report on the Restaurant Technology Landscape in 2024

According to new research, consumer attitudes towards restaurant technology are influenced by demographics and service segments. To remain competitive, operators must match their tech investments to the customer base they serve. While 76% of operators believe that technology gives them an edge, many feel their restaurants could do more to keep up with the latest technological advancements.

Customers’ preferred tech options are those that make ordering and payment quicker and easier. A majority of full-service customers would place an order or pay the check using a tablet at the table, while limited-service customers would order using a smartphone app. Delivery customers prefer ordering through a smartphone app as well.

Operators have opportunities to enhance the customer experience, amplify marketing, and operate more efficiently through technology. While most operators consider their technology mainstream rather than leading edge, choosing the right tech for their customers’ convenience while maintaining high-touch hospitality is key to today’s business. By identifying which technologies customers in each segment want, need, and must have, operators can plan to invest in technology that meets their customers’ needs.

Leave a Reply