Instagram is enhancing the way creators and users interact on the platform by introducing a new feature called “challenges” for Instagram broadcast channels. This feature, similar to Telegram channels, allows creators to launch photo contests for members and offer prizes. According to a screenshot shared by developer Alessandro Paluzzi, channel members will be able to participate in the photo contest, interact with the photos, share them in their stories, messages, and on other apps, as well as report them.
This new feature promises to increase engagement within channels and opens up new possibilities for sharing and visibility on various social networks. The introduction of “challenges” appears to be a response to the growing need for creators and brands to foster authentic interaction and engagement with their audiences. By offering prizes, Instagram could further encourage user participation and creativity, transforming these photographic challenges into opportunities for users to stand out and gain visibility.
While details about how prizes will be managed and how participating photos will be evaluated have not yet been revealed, the competitive aspect introduced by this new feature adds another layer of interaction to broadcast channels on Instagram. They are no longer just sharing spaces but also serve as creative arenas for users to showcase their talents and engage with others.
