Lubrizol Life Science Beauty (LLS Beauty) has recently unveiled a new makeup collection called Chromatic Rules, designed specifically for nonconformists. This innovative line combines natural and biodegradable ingredients to offer versatility in performance and texture, while also catering to eco-conscious consumers who are looking for sustainable products that don’t compromise on style or creativity.
The Chromatic Rules collection features formulations that have been tested for their effectiveness in makeup applications. Kelo-Care diutan gum, found in products like the Matt-finish Watery Primer and Soft and Lift Mascara Primer, is one of the key ingredients known for its performance. PemuPur STARTpolymer and Oilkemia Alpha polymer are also included in the formulations to offer stabilization and create unique textures for products like the Glow-all-around Tinted Serum, Color-blazing Lip Jelly, and Silky and Creamy Eyeshadow Stick.
Chromatic Rules aims to provide makeup with sensory textures that appeal to nonconformists while maintaining sustainable properties. This concept reflects the changing preferences of consumers who are seeking eco-friendly options without compromising on performance and creativity in their makeup choices. With this new collection, LLS Beauty continues to lead the way in creating innovative beauty products that are both stylish and sustainable.
