In recent years, all-inclusive resorts have become increasingly popular, with many hospitality companies recognizing the demand for these types of accommodations. Hyatt is the latest company to launch an all-inclusive brand, introducing its new Vivid brand with the opening of its first location in Cancún, Mexico. This adults-only resort offers 400 suites starting at $194 per person per day.
The rise in popularity of all-inclusive resorts can be seen in properties like Hilton, which saw significant growth in this area. Group reservations at Hilton’s all-inclusive resorts grew by double digits in the first six months of 2023 compared to the previous year, indicating a trend towards these types of accommodations. In response to this trend, Hyatt has launched their new brand, Hyatt Vivid, to cater to the demand for adult-only, all-inclusive resorts.
This new brand is part of Hyatt’s strategy to capitalize on the growing popularity of all-inclusive resorts and provide a unique and exclusive experience for adults looking for a high-end vacation destination. The first Hyatt Vivid property in Cancún offers 400 suites with all-inclusive amenities, providing guests with a luxury experience without the presence of children.
