In recent news, Huawei released its Pura 70 series smartphones for sale at its flagship store in Beijing, drawing customers to check out the new devices. This release marks a resurgence of Huawei in China, as the company is on track to surpass Apple in the largest smartphone market in the world.
Huawei’s impressive growth was highlighted in the first quarter when the company experienced a 70% increase in smartphone sales in China while Apple saw a decline of over 19%. This growth has positioned Huawei as a leader in the premium smartphone segment, directly impacting Apple’s sales.
Apple previously held nearly 20% market share in China’s smartphone market but has now dropped to third place with a market share of 15.7%. In contrast, Huawei’s market share has risen to 15.5% from 9.3% last year, highlighting its significant growth and dominance in the market.
Huawei’s success was further boosted by the popularity of its Mate 60 Pro smartphone, which gained attention due to its advanced processor despite challenges from foreign countries like the United States to restrict access to foreign chip technology. However, Huawei managed to acquire sophisticated chips that surprised industry experts.
On the other hand, Apple faced stiff competition from local brands like Vivo and Honor as Chinese consumers increasingly preferred domestic smartphones due to their affordability and quality. As a result, global smartphone sales for Apple decreased by 10% in the first quarter mainly due to this loss of momentum in China.
The shifting dynamics of China’s smartphone market reflect changing consumer preferences and growing competition among manufacturers like Huawei and Apple as well as local brands like Vivo and Honor that dominate this crucial segment of the industry.
