Honor, a company that separated from Huawei in 2020 to build its own path, has experienced significant growth in the global market. Despite being a small company with much work to do, Honor has seen remarkable success with their smartphones compared to leading manufacturers worldwide. Ray Guo, the global marketing director at Honor, spoke with regional media about the company’s focus on innovation and user experience.
Guo emphasized the importance of understanding users and delivering high-quality smartphones. He also highlighted the company’s commitment to working with partners like Qualcomm and Google for product development. Although Guo did not reveal details about their next flip phone, he expressed confidence in their ability to innovate and bring new products to market.
Honor recently entered the top 5 producers in the European market for the first time and plans to continue this growth trajectory by focusing on innovation in phones, operating systems, and AI-based features on their phone platform. Guo mentioned that Honor started from scratch after separating from Huawei but has since created laboratories, patents, and innovative devices.
Regarding artificial intelligence (AI), Guo commented on its broader applications beyond large-scale linguistic models. He emphasized the importance of hardware in developing AI features in smartphones and reiterated the company’s commitment to working with partners like Qualcomm and Google for product development. Guo expressed optimism about future AI applications and the need for continuous hardware improvements.
Although there is a growing electric car market in China, Guo stated that Honor is not planning to enter it and remains focused on its core business of smartphone innovation. He stressed the importance of innovation, user experience, and strong partnerships as keys to driving success in a competitive marketplace.
In conclusion, Ray Guo highlighted how building a global consumer brand while leveraging partnerships with key players in the industry is crucial for future growth and success at Honor. The company continues to focus on innovation, user-centric design, collaboration with partners, and delivering high-quality smartphones to drive its success in an increasingly competitive marketplace.
