Heineken Partners with Blue Yonder to Enhance Supply Chain Processes and Achieve Sustainability Goals

Heineken is set to enhance its supply chain processes with Blue Yonder’s Cognitive Demand Planning solution. According to Corneel Hindriks, Manager of Digital & Technology – Global Planning, the adoption of this technology is crucial for achieving their ambition to become the best-connected brewer and improve functional excellence in demand planning.

Heineken’s commitment to sustainable supply chains is also reflected in the implementation of Blue Yonder’s solution, which has the potential to positively impact sustainability goals such as reducing write-offs and goods movements. By utilizing this technology, Heineken can optimize its supply chain and ensure that customers worldwide have access to their preferred beers.

Terry Turner, President of Manufacturing at Blue Yonder, is proud to support Heineken’s mission to become the best connected brewer as supply chain management leaders. The future-proof solution provided by Blue Yonder helps Heineken adapt to changing market conditions and new external dynamics, ensuring sustainable, agile, and competitive supply chains. This partnership aims to deliver the best customer experience, enhance sustainability goals, and ensure that Heineken remains a competitive and agile player in the market.

Overall, this collaboration between Heineken and Blue Yonder in implementing Cognitive Demand Planning is viewed as a significant step towards improving supply chain processes for the brewer. By embracing technology and working together with industry leaders like Blue Yonder, Heineken can stay ahead of the curve and remain a force in the beer industry for years to come.