Heather Adamson, a seasoned marketing executive with 20 years of experience in healthcare and technology marketing, has recently joined Acentra Health as the senior vice president of marketing. In her new role, she will be responsible for developing and implementing a comprehensive marketing strategy that will drive growth and enhance the company’s brand story.
Adamson’s expertise in thought leadership, creative storytelling, and digital mastery will be crucial in extending Acentra Health’s brand presence in the market and showcasing the value that the company provides in improving health outcomes. Prior to joining Acentra Health, she led branding, communications, and marketing for Integra Connect and served as editor-in-chief for IBM’s Data & AI division and IBM Watson Health. Adamson has also driven market growth for large healthcare and pharmaceutical brands at various marketing agencies.
“I am thrilled to be joining Acentra Health at such a pivotal time in the company’s journey,” said Adamson. “Acentra Health is known for driving innovation in healthcare technology and clinical services to improve health outcomes, positioning itself for significant growth with both existing clients and new markets.”
Loeffler stated, “Heather brings a strong portfolio of success in helping companies elevate their brand and drive sustained growth through thought leadership, creative storytelling, and digital mastery.” She believes that Adamson’s expertise will be instrumental in extending Acentra Health’s brand story in the marketplace while showcasing the value that the company delivers to its customers.
