HBX Group Partners with Google Cloud and Emergya to Transform Customer Service in the Travel and Hospitality Sector with AI Technology

HBX Group has recently announced a major investment in customer service innovation by partnering with Google Cloud and Emergya. This collaboration will leverage AI technology and Gemini models to redefine the customer experience in the travel and hospitality sector. The company plans to use Google Cloud Contact Centre AI technology and Gemini models to transform customer interactions, providing swift, precise support across all customer engagement channels.

Xabi Zabala, Chief Operations Officer of HBX Group, stated that this project is a crucial milestone in their transformation journey. He emphasized that HBX Group places the customer at the center of everything they do, and this investment in advanced AI technologies marks a significant step forward in their commitment to meeting and exceeding customer expectations. The company aims to automate routine tasks, reduce response times, and support the work of their experienced customer service teams to provide unique and tailored support.

The partnership with Google Cloud represents a strategic approach for HBX Group to enhance customer experiences and set new benchmarks in the travel and hospitality industry. With this initiative, they are focused on delivering world-class customer service by combining people, technology, and data. The rollout of this AI-first customer service model will be progressive over the coming months across various service channels.