Harmonic has recently introduced a new innovation in live sports streaming monetization with the help of in-stream advertising and split-screen ad formats on its VOS360 Ad SaaS. This feature enables premium inventory for live sports streaming, allowing advertisers to reach viewers without disrupting the viewing experience while helping publishers optimize their monetization strategies for sports content.
The increasing costs of sports rights acquisition have led to a need for innovative monetization approaches, as stated by Gil Rudge, senior vice president of video products and solutions at Harmonic. The VOS360 Ad SaaS offers in-stream advertising through server-side insertion of new addressable ad formats like double-box and dynamic L-bars. These split-screen ads can be strategically placed during high- and low-action moments in games, either manually or triggered automatically by external data feeds. This integration of split-screen inventory within live programming enhances brand awareness and maximizes monetization opportunities for sports streaming.
Harmonic’s VOS360 Ad SaaS is focused on delivering quality and user experience, with lower latency compared to other solutions. The new split-screen ad formats are fully compatible with the programmatic advertising ecosystem, including traditional ad servers for impression-based selling. The cloud-native, standalone server-side ad insertion solution enables personalized ad delivery to millions of concurrent viewers. With an expanding ad tech partner ecosystem, VOS360 Ad simplifies monetization for service providers by leveraging the strengths of companies like Google Ad Manager, Mirriad, and Equativ, alongside new partners Bitmovin and RYFF.
In conclusion, Harmonic’s latest advancement in live sports streaming monetization offers advertisers a unique opportunity to reach viewers without disrupting their viewing experience while also helping publishers optimize their monetization strategies for sports content. With its focus on quality and user experience, VOS360 Ad delivers personalized ads with lower latency compared to other solutions. By leveraging its expanding ad tech partner ecosystem, Harmonic simplifies monetization for service providers while maximizing revenue opportunities in the growing sports streaming industry.
