GUESS AIRWASH, a new collaboration between the iconic denim brand and Jeanologia, is set to revolutionize denim production. This innovative technology uses air and bubbles instead of water and pumice stones, significantly reducing water and energy consumption while highlighting GUESS’ commitment to sustainability. The debut GUESS JEANS collection made with GUESS AIRWASH features a range of denim styles for both men and women, showcasing a blend of vintage designs with a modern twist.
The collection not only pays homage to the brand’s Americana roots but also embraces a more sustainable approach with the use of organic or recycled fabrics. Iris Law serves as the face of the campaign, captured by photographer Rafael Pavarotti, marking a new chapter in the denim industry. The GUESS JEANS campaign signifies the brand’s dedication to responsible fashion, showcasing a balance of technology and eco-friendly practices.
GUEST continues to lead the way in denim fashion while embracing sustainability, setting the stage for new challenges and opportunities in the industry. The new Guess Jeans collection is available online and at the brand’s flagship store in Amsterdam, signaling a new chapter for GUEST with more flagship stores to come. GUESS AIRWASH represents the future of sustainable fashion without compromising on style or quality, inviting consumers to join the revolution. Are you ready for the GUEST AIRWASH revolution?
