The Las Vegas Grand Prix, Formula 1’s Heineken Silver event, drew over 300,000 visitors to the city over four nights. The race under the lights on the iconic Strip generated $880 million in spending and boosted F1’s revenue by 25% in 2023. Meanwhile, NASCAR made a splash with its street race in Chicago, investing $50 million to set up the circuit and drawing 50,000 spectators. NBC’s viewership for NASCAR coverage hit a six-year high, with nearly 4.8 million viewers tuning in.
In addition to these events, the NHL Stadium Series held at MetLife Stadium featured two games in one venue for the first time, attracting nearly 1.6 million viewers. Gross sales and merchandise sales also reached record highs, showcasing the popularity of the event.
The Super Bowl LVIII set new records for TV ratings, total betting handle, and secondary-market ticket pricing in Las Vegas. Licensed retail merchandise sales also reached new heights, prompting Commissioner Roger Goodell to express excitement about the league’s return to Las Vegas.
Meanwhile, the U.S. Open Tennis Championships set attendance records with nearly 960,000 fans at Flushing Meadows in 2023. Star players like Coco Gauff and Novak Djokovic emerged as winners throughout the tournament and drew large crowds throughout its duration.
Finally, the World Baseball Classic saw revenue of $90-100 million and attracted over 1.3 million fans worldwide – a significant increase from previous years – with Japan winning an exciting final match that drew significant TV viewership from millions of people around the world.
Overall, these events highlight just how popular sports are becoming globally and how they continue to draw huge crowds despite challenges such as COVID-19 restrictions.
It is important to note that these events bring economic benefits as well: jobs are created during setup or construction of circuits or stadiums; local businesses benefit from increased foot traffic; tax revenues increase as a result of spending on events or tickets.
These sporting events have become more than just entertainment; they are now major economic drivers that contribute significantly to their host cities or countries’ economies while bringing joyful experiences to millions of people worldwide who tune into live broadcasts or attend these events themselves.
