Reinold Geiger, the founder of a global cosmetics chain based in Provence, has recently expressed interest in delisting his company from the stock exchange with the help of private equity firm Blackstone. This news caused L’Occitane shares to plummet by more than 30 percent on the Hong Kong stock exchange after a potential takeover by Geiger fell through last year.
Geiger’s journey with L’Occitane began after investing in a small natural cosmetics manufacturer founded by Olivier Baussan. With Geiger’s expertise in marketing and Baussan’s focus on product development, the brand grew rapidly and became globally recognized for its natural ingredients and unique fragrances. Today, L’Occitane generates billions in sales with a presence in 90 countries.
Investors are eagerly awaiting Geiger’s next move, as potential deals with Blackstone have sparked interest among shareholders. Some are pushing for a higher offer, believing that the company’s true value may be higher than current estimates. As the situation unfolds, stakeholders are anticipating the impact of any decision on the future of L’Occitane and its market value.
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