Uncrustables, the frozen peanut butter and jelly sandwich maker owned by J.M. Smucker Co., is on track to become a $1 billion business, according to recent reports. Since being acquired in 1998 for around $1 million, the company has seen steady sales growth, with nearly $700 million in sales last year from their PB&J discs. The demand for Uncrustables is soaring, fueled by both children and adults who appreciate the convenience of the circular sandwiches or simply enjoy satisfying their sweet cravings.
Despite minimal advertising, the success of Uncrustables continues to grow. Last year, Smucker’s CEO, Mark Smucker, announced that the company plans to meet the increasing demand by opening a new factory. This announcement was later confirmed on Jefferson County, Alabama’s profile account, which hinted at an upcoming launch of a new factory dedicated to producing more of the popular sandwiches. The facility, costing over $1 billion, is set to open next month and is expected to create approximately 750 jobs solely for making Uncrustables.
This expansion signals the company’s commitment to meet the rising demand for their crustless delicacies and its confidence in the continued success of Uncrustables. With its growing popularity and expanding production capabilities, it seems that Uncrustables will continue to be a major player in the frozen food industry for years to come.
