From Weighing Equipment to Well-being: Terraillon’s Reinvention and Olympic Selection

Terraillon, a French SME, has been awakened from slumber by Didier Bollé since 2012. The century-old company, known for producing resistant equipment like scales for weighing canoes, dinghies or even 140 kg judoka Teddy Riner, has been repositioned as a brand focusing on well-being. This new direction has attracted attention and solidified Terraillon’s position as a trusted and reliable brand. Their recent selection as the official supplier of scales for the upcoming Paris 2024 Olympic and Paralympic Games is a testament to their quality and durability. With a range of products including small household appliances, alarm clocks and connected devices, Terraillon demonstrates its commitment to meeting the evolving needs of consumers in the market. Through its recent repositioning efforts, Terraillon has reinforced its status as a leading provider of well-being products in the industry.