From Views to Revenue: How YouTube’s Shorts Revolutionized the Creator Economy in Latin America

A year ago, YouTube launched revenue sharing on Shorts in Peru, providing content creators with a new way to earn money through the YouTube Partner Program (YPP). This initiative has been a huge success, with over 3 million creators globally participating in the program and over 25% of YPP channels now generating revenue through the Shorts revenue stream.

YouTube’s commitment to supporting creators is evident through its dedication to providing opportunities for creators to monetize their content. The success of Shorts revenue sharing underscores YouTube’s belief that creators’ success is intertwined with the platform’s success. This commitment to the creator community has been a driving force behind YouTube’s leadership in the creator economy for the past 16 years.

With an average of over 70 billion daily views on Shorts, the platform has seen a 50% increase in the number of channels uploading Shorts year over year. Borrego, Susy, and Gonzok are just some examples of individuals who have leveraged YouTube Shorts to propel their success in the creator economy. Borrego, a Colombian creator passionate about agriculture, used Shorts to reach a wider audience and achieve exponential growth. Susy, a Panamanian creator focused on comedy, experienced significant fame after transitioning to Shorts content. Gonzok, a Mexican creator known for his long-form videos, saw immense growth after setting a challenge to reach a milestone through Shorts content. These creators exemplify the opportunities for growth and success that Shorts provides within the creator community.

The addition of Shorts to the revenue distribution platform has been a significant step forward for the creator community in Latin America. Creators like Borrego, Susy, and Gonzok have demonstrated the creative and economic potential of Shorts within the YouTube Partner Program. As