From Uruguay to Whole Foods: The Rise of La Gringuita Cookies

Frozen cookie business goes from a side project to landing in Whole Foods

Caroline McGinley’s La Gringuita cookies will soon be available in the frozen cookies section of Whole Foods stores starting in May. Her brand was chosen to participate in Whole Foods’ Local & Emerging Accelerator Program (LEAP) after competing with thousands of other applicants.

La Gringuita cookies are a unique addition to supermarket shelves, and their popularity caught the attention of Whole Foods. The quarter-pound stuffed cookies will be available in four flavors in the frozen food section of Whole Foods stores in South Florida, including Palm Beach, Broward, Miami-Dade, Collier, and Lee counties.

Caroline’s journey started in Uruguay where she made cookies for her roommates and then started selling them from her studio apartment. She gained high interest due to the rarity of American cookies in South America. When the pandemic hit, she moved back to South Florida and began selling her cookies online and at local green markets.

Each package of La Gringuita cookies contains frozen dough balls that can make four quarter-pound stuffed cookies. The flavors include seasonally inspired options as well as mainstays like Brown Buttah, Chocolate Souffle, El Churro, and The Jammy. Caroline’s success story is a testament to her passion and hard work.

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