The tableware industry has faced significant challenges in recent years, with financial difficulties and declining turnover. However, a recent study by Xerfi offers hope for a slight rebound in demand in 2024, as household purchasing power stabilizes. In the past, consumers would purchase tableware for special occasions like weddings, but trends have shifted towards cooking and unique tableware for everyday use. Brands are adapting to attract a younger clientele by collaborating with chefs and designers to introduce new collections. While mass distribution and decoration giants dominate the sales in the tableware industry, there is also significant business potential for low-end players. Premium brands are focusing on collaborating with renowned chefs and designers to stand out and appeal to a younger audience. Even luxury houses are entering the tableware market with new collections to rejuvenate the sector.
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