As the summer season arrives, Italians are eagerly planning their holidays. A study by Tecnè for Federalberghi found that over 15 million Italians will take advantage of the opening of summer to plan a sustainable holiday, with most preferring to vacation in Italy. Families make up the majority of these travelers, with 8.7 million planning a holiday.
For those traveling abroad, European capitals are the top choice, followed by cruise travel and seaside resorts. On average, holidays last 15 days and cost an average of 659 euros per person. Tourism is a significant driver for the local economy, creating a turnover of 10 billion euros, with families traveling with minors contributing significantly to this total.
Most travelers prefer staying with relatives or friends when on holiday, followed by hotels and bed and breakfasts. When booking their stay, travelers often go directly to the facility’s website. During their holidays, travelers focus on socializing and enjoying activities such as walks, evenings with friends, dining out, and drinking. The majority of travelers will use their own car to reach their destination; however, some opt for planes or trains instead.
Among those not going on holiday in June, economic reasons are the primary factor followed by family and health reasons. Overall, Italians are embracing the opportunity to take a well-deserved break after the end of the school year and enjoy a sustainable holiday in Italy or abroad.
In summary:
Italians are excited about planning their summer holidays as they embrace the opportunity to take a break from daily routines after school ends.
Over 15 million Italians have planned their sustainable holidays in June.
Families make up most of these travelers.
European capitals are popular destinations for those traveling abroad.
Tourism is significant for local economies as it creates a turnover of 10 billion euros.
Travelers prefer staying with relatives or friends when on holiday.
Most book directly through websites while some opt for planes or trains.
Socializing is key during holidays with activities like walking being popular choices.
