The sudden price drop of organic milk by retailers like Migros, Coop, Aldi, and Lidl has raised concerns about whether they were overcharging consumers before. For instance, a liter of organic milk at Migros used to cost 2 francs but is now available for 1.85 francs. Similarly, Aldi and Lidl are selling organic milk for 1.80 francs while Coop has reduced its price from 2 francs to 1.90 recently.
Despite the slight decrease in production volume, the prices have gone down due to the retailers’ cost-cutting measures. They are likely absorbing the costs by reducing their margins to offer these discounts. However, this does not mean that farmers who produce the milk are receiving less compensation for their product than before. In fact, they are still being paid the same amount as before.
The sudden price drop also raises questions about whether organic milk was overpriced in Switzerland compared to the rest of Europe. While retailers insist that they apply the same margins to organic and conventional products and do not profit excessively from organic products, there is no transparency regarding their exact figures. This raises doubts among consumers about whether they were being overcharged before or if this is simply a temporary pricing strategy.
Thus, while consumers may be enjoying the lower prices of organic milk now, the situation begs the question of whether they were being overcharged before and if there is any long-term impact on farmers who produce this highly emotional product for Swiss consumers.
In conclusion, while retailers may be offering discounts on organic milk in response to consumer demand or market trends, it remains unclear whether they were charging too much for this product in Switzerland compared to other European countries or if farmers were being compensated fairly for their products.
As such, there is an ongoing debate over the pricing of organic products in Switzerland that requires further investigation and transparency from both retailers and farmers alike to ensure fairness and sustainability in food production and consumption practices.
