The growing popularity of video on demand (VoD) and streaming has transformed the entertainment industry in Argentina, becoming significant forms of entertainment for many. With a projected revenue of $606 million by 2024, the VoD market in Argentina is expected to see continued growth, driven by an increasing number of users estimated at 21.3 million by 2027. This represents a significant portion of the country’s population and highlights the demand for on-demand content.
The rise of streaming services is also driving this growth, with an expected 10.1 million users by 2027, accounting for over 20% of the population that year. Media and entertainment companies are investing heavily in advanced technology to cater to this growing demand, such as high-performance data centers and fiber networks. Cloud technology is also being leveraged to create custom applications and improve workflows for these companies.
Artificial intelligence is playing a crucial role in the development and distribution of on-demand content, requiring increased computing capacity and energy consumption. This shift towards more advanced technology is reshaping the entertainment landscape in Argentina and beyond, creating new job opportunities and added value for the country and region as a whole.
Companies like Cirion Technologies are focusing on digital infrastructure, fiber networks, and connectivity to meet this growing demand for online video content. As these technologies continue to advance, we can expect even more changes in the way we access and enjoy audiovisual content in years to come.
