Just over a week ago, Alfa Romeo announced the launch of their new compact crossover model, the Milano. However, less than a week after its debut, the Italian car manufacturer has decided to change its name to Junior. The reason for this change is due to pressure from the Italian government, who demanded a name change because the Milano was being manufactured outside of Italy.
The government’s goal is to promote Italian manufacturing and ensure that Stellantis, the car conglomerate that Alfa Romeo is now part of, produces at least one million cars in Italy. Adolfo Urso, the Italian Minister of Entrepreneurship, expressed satisfaction with the decision as it aligns with government regulations prohibiting the use of Italian brand names on products made outside of Italy.
Alfa Romeo responded to the name change with resignation but stated that they made the change to avoid controversy and preserve their products’ positive image. The new name, Junior, has historical significance related to the brand and was inspired by a version of the GT 1300 model from 1966. Producing it in Italy would have significantly increased its cost. Alfa Romeo thanked the government for their attention brought by this name change discussion.
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